#fashionweek

LONDON FASHION WEEK MEN'S 5TH ANNIVERSARY

This time I was invited to photograph the Songzio SS18 show, which was truly amazing! The soft atmospheric music put me in a dream like state, as the models with slicked back hair elegantly walked passed.Horizontal stripes definitely dominated the collection along with leather, embellished, open toed sandals. 

 

I also attended the St. James show, which was in the middle of Jermyn Street. The music was so lively that it created a party ambiance. What I really noticed from the show was how many times the models changed outfits! I know a bit random, but when you think about it a show lasts roughly 15 minutes and the models changed 3 times, so imagine changing quickly and looking so composed so fast!  Either way the collection was amazing and had a fun aspect to it.

LONDON FASHION WEEK 2017

I have now worked London Fashion Week three times in a row! The first time I was an intern and I helped host influencer events for Ego, Superdrugs and many more brands. Whereas the second and third time I was photographing street style and I was even the event photographer for @TheClck brunch (an amazing influencer group).

Each Fashion Week is VERY stressful, but also rewarding. There’s always a sense of haste, moving across different venues to capture unique styles in such a short amount of time. To the point that I have even jumped into a car with another photographer who I met 5 minutes before and being driven to the next location. (I know stranger danger alert, but in that moment all I could think about is I need more outfit shots!) Plus these strangers ended up becoming my friends and mentors (saved my friendships there)

I still find it crazy that I've photographed great people such as Yasmin Sewell, Daisy Lowe, Adwoa Aboah, Katy Perry and many more. The photo of Katy Perry was my most viewed and shared photo, it reached over 2,000 people on Facebook and it was shared so many times on Instagram and Twitter! Let's hope this year will bring more amazing opportunities.